Our types of Google Ads Management
Get your website noticed starting today using this very popular pay-per-click online advertising model. At The 600, we offer services for:
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Search Ads
The Google Search Ads is the core model of advertising available in the Google Ads Platform. It's where Google uses its algorithm to match the keywords people search for with the keywords that advertisers bid for. It's a comprehensive marketing tool that can really help businesses invite their target audience to their website. Advertisers are usually charged for every click that they get from Google, and each keyword has a different CPC (Cost Per Click) depending mostly on its popularity and competition. The goal when running a Google Ads campaign is usually to achieve the lowest possible CPC which can then lead to the lowest possible CPA (Cost Per Acquisition).
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Banner Ads
Have you ever heard of Google AdSense? It's a way some website owners can monetise their websites by letting Google display ads on their websites. So the Google Display Network is a collection of websites which work together with Google to show ads from advertisers. The form of the ads could either be text, image banners, or even moving image banners (GIFs). This is a very effective way to increase awareness of your product/service at a very low cost.
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Youtube Ads
Running a YouTube ad for your business could be beneficial in a lot of ways because the platform has a huge number of active viewers daily, but it also provides advertisers with the opportunity to explain their product/service better in a much longer duration and with the help of attrative visuals to boot. The quality of the video production in this case is paramount because people will not be interested in watching poorly-produced content. So that's one thing to keep in mind at all times when running a YouTube video campaign.
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